Yu-kai Chou
Author, Speaker, Designer, and Creator of Octalysis Framework

Octalysis Prime has been the most important project in my life thus far. It’s what I want my legacy to be.

Instead of just doing cool things myself, I want to raise up a whole generation of Octalysis practitioners to become successful at everything they do and make a difference in this world, while enjoying every step of it.

With the behavioral knowledge of Octalysis Prime, I am 100% confident this is possible (I lived through that myself, becoming successful and HAPPY at almost everything I do).

Historically, the right knowledge has helped obtain jobs, establish relationships, and even won elections and wars. Out of all the investments out there, investing in YOURSELF is the one that is guaranteed to give you life long returns (outside the unlikely case of getting amnesia and forgetting all your learnings).

Octalysis Prime is much more affordable compared to University programs but could transform you towards new heights in life. I’m extremely excited about it, and I’m even more excited to see you become a member in the community. I myself am waiting for the day my twin daughters Symphony and Harmony Chou become old enough to join OP too and become Overpowered throughout their entire lives

Say hi to me on Slack when you get in.

A message from Yu-kai Chou

Copyright © 2024 Chou Force International

Download Yu-kai Chou's Brain and Transform Your Life

Octalysis Prime

Meet a few of our Octalysis Primers
Sabrina was a UX Developer for Oddslife when she joined Octalysis Prime and then became a Gamification Designer for The Octalysis Group.
Sabrina Bruehwiler (UX Designer) from the United Kingdom
Mike Finney (Software Engineer) from the United States
Mike Finney is a Senior Software Engineer at Carfax, leveling up in OP to become a Meditation Expert and Product Manager.
Ruzsinné Tilesch Judit (Educator) from Hungary
Ruzsinné Tilesch Judit is a primary school teacher from Hungary. After watching this video testimonial, Judit is now officially one of our favorite people in the world.
Chen Choon (Leadership Development Expert) from Malaysia
Chen Choon was a Gamified Leadership Coach at People Coach Works when he joined Octalysis Prime. Since then he became a Management Consultant at Accenture, using his behavioral design knowledge to implement large scale change within organizations.
Join the community of hundreds of dedicated, passionate professionals and learn how to use Octalysis, Gamification, and behavioral design to improve your personal and professional life.
Join Octalysis Prime for FREE

Passionate and driven members!

Octalysis Prime is a real life RPG where you Level-Up your personal and professional life

It all starts on the OP Island

The island is the central hub for your journey. 

Not only will you expand your knowledge of the 8 Core Drives of Octalysis, but you can also explore lessons about Persuasive Technology, Motivational Psychology, Gameful Design, Technology Platforms, Entrepreneurship, Behavioral Economics, and Applied Psychology.

Join this Epic Learning Journey to download Yu-kai Chou's brain and transform everything you do - all in a super fun way!

Behavioral Economics

Persuasive Technology

Motivational Psychology

Here are just some of the areas in the island

There are over 14 areas in the island with hundreds of educational videos


Referred by
Join Octalysis Prime for $250 (60% Off)

Yu-kai Chou is an Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Founding Partner and Chief Creation Officer of the premium consulting/design firm The Octalysis Group, as well as Co-Founder and Chief Experience of Metablox – an NFT platform powered by Real World Places and Real Life Memories.

Yu-kai is the Original Creator of the Octalysis Framework, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards, which sold over 100,000 copies and is referenced by over 2500 Ph.D. Thesis and Academic Journals.

Yu-kai has been a regular speaker/lecturer on gamification and motivation worldwide, including at organizations like Harvard/Stanford/Oxford/Yale, Tesla, Google, IDEO LEGO, BCG, the governments of UK, Singapore, Kingdom of Bahrain, and many more. His design work has empowered over 1.5 Billion users’ experiences and he was rated #1 among the “Top 100 Gamification Gurus” in the world 3 out of 4 years by the Gamification World Congress and the Gamification Europe Conference.

Formerly, Yu-kai was Head of Creative Labs as well as Head of Digital Commerce for HTC, pioneering innovation in VR/AR and the Metaverse. He was also the Chief Experience Officer of the Blockchain company Decentral, working with the Co-Founder of Ethereum Anthony Di Iorio to create delightful Blockchain experiences. Yu-kai is also the creator of Octalysis Prime, a Gamified Library of all his work and research.

Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. He is a Fellow for the London-based Royal Society of Arts and was Knighted by His Imperial Highness King Yi Seok of the Joseon Imperial Family of Korea. He is also a proud Investor of SpaceX and Mighty Bear Games.

Yu-kai is a follower of Christ, and his other hobbies include playing/teaching chess, writing/playing string quartet pieces, rating high quality movies, though he rarely has time for these hobbies. Yu-kai is the proud father of his twin daughters, Symphony and Harmony, and his son, Cello Chou.

Who is Yu-kai Chou?

Weekly Live Mentoring Sessions with Yu-kai Chou

Companies pay tens of thousands of dollars to invite Yu-kai to speak to their employees and get their questions answered. When you join Octalysis Prime, you'll get to connect with Yu-kai during Weekly Live Coaching Sessions and in the Exclusive Slack Community.

Got a question or need advice? Then join the Weekly Live Mentoring Sessions with Yu-kai Chou that are held 4 times a month. Ask Yu-kai any custom questions!

Prefer chat over video?  Send Yu-kai Chou a message on Slack at any time and he'll respond back with an answer.

You also get the added benefit of getting feedback from the community as well.

Join the Weekly Live Mentoring Sessions with Yu-kai Chou that are held 5 times a month during convenient times for members located all over the world (4 for US/Europe Timezones and 1 for US/Asia/Australia Timezones).

Join Octalysis Prime for $250 (60% Off)

A Next-Level Gamification Community

Where the great minds of Gamification and Behavioral Design meet

The Octalysis Explorers Group on Facebook has over 7000 Members, but the best of the best gather here in the Octalysis Prime Private Community. We have hundreds of members from over 22 countries around the world! No matter your language, timezone, profession, or interests, you'll find a tribe in our community that shares your profession.

Our members are deeply passionate about Gamification and Behavioral Design, but unfortunately their friends, neighbors, and local communities don't share their passion. When they join Octalysis Prime, it's like they finally found the place where they belong.

Ask questions, give feedback, and be a part of a meaningful tribe

No more loneliness. Bond with Primers from around the world.

We're not just all work. We support each other, have fun with each other, and grow together. If one OP Member succeeds, then we all succeed.

We're like a guild that play, grow, learn and laugh together. Dozens of cultures gather here with a shared language of Octalysis and a shared heart and purpose of helping each other.

Truly make a significant impact on your life

Find the inspiration and motivation you need to level up and grow in your own Hero's Journey.

Instead of the thousands of dollars people spend on college courses with unclear results, OP's $50/mo can truly be life transforming if you put in the time and energy. 

Take a moment and think about how your life can transform if you mastered the craft of human motivation (for yourself and for others) - all while having amazing fun in the process!

Join Octalysis Prime for $250 (60% Off)

Exclusive educational videos not available anywhere else

Watch hundreds of educational videos developed by Yu-kai Chou at your own time and pace.

Case Studies with ROI Stats

Yu-kai shares case studies from the work he has done through The Octalysis Group for a variety of clients. See how he uses the Octalysis Framework to increase Business Metrics by double to triple digits!

Yu-kai shares his framework for designing in-app economies, loyalty programs, Web3 Tokenomics, and more.

Economy & Tokenomics Design

Advanced Design Concepts like Closing The Game Loop via Boosters

Yu-kai Chou shares his most impactful research after his book Actionable Gamification - Boosters and Game Loops! See how you can transform traditional Activity Loops into engaging Game Loops through clever utilization of Boosters.

Join Octalysis Prime for $250 (60% Off)

Success Interview #1: Transforming Your Life

How Octalysis Prime Member and TEDx Speaker (with 250K+ views!) Mark Diaz transformed his life by gamifying his activities, getting things done, revealing his abs, becoming a successful entrepreneur, and achieve his Kickstarter Goals - all because of Octalysis Prime!

Success Interview #2: Building a Perfect Product

How Octalysis Prime Member Rodney Mann designed a new product for his company that scored a 92 SUS (Suspected Usability Score) and gained positive recognition from his CEO.

Success Interview #3: Getting a Dream Job

How Octalysis Prime Member Willow Neilson went from being a music teacher to obtaining a dream job as a Game Designer for Musical Learning Games!

Join Octalysis Prime for $250 (annual membership)

A savings of $350 when compared to the normal $50/month plan.

Your satisfaction is 100% guaranteed or your money back
Join Octalysis Prime for $250 (annual membership)

A savings of $350 when compared to the normal $50/month plan.

Your satisfaction is 100% guaranteed or your money back

Octalysis Prime is mainly there for those ready to make a change, to take the game of life seriously, and advance with others in their journey.

We are confident that if you make the commitment and put in the effort, then you will make drastic, life-changing improvements to your personal and professional life. If you are not ready to make real improvements in your life, better to wait for that spark before joining OP.

But for those who are ready to Upgrade Themselves and make Next-Level Stuff, we look forward to you joining us on our quest to reach our full potential.

– The Octalysis Prime Team

Design of Octalysis Prime
(Part 1 of 3)

Yu-kai breaks down his process of designing Octalysis Prime, which is his ultimate gamified mentoring journey with a 38% DAU/MAU (Daily Active User / Monthly Active User).

In this Interactive Background Video, Yu-kai explains how to design advanced leveling up systems that improve the user experience.

In this Travel Bits Video in Denmark (and a quick cameo appearance from Malaysians), Yu-kai talks about the Tier 7 game design technique Bandwagon Streak and how it utilizes many Core Drives to drive lasting engagement and Performance-Driven Points.

Check out Octalysis Prime for over 100 of these Game Design Techniques!

Bandwagon Streak
(Game Design Technique #95)

Designing Leveling Up Systems (Part 1 of 2)